Did you know… the iMac handle was designed for people scared of technology?
For Jonathan Ive, the handle on the iMac was not really for carrying it around, but to build a bond with the consumer by encouraging them to touch it.
"Back then, people weren’t confortable with technology", Jony explained. "If you’re scared of something, then you won’t touch it. I could see my mum being scared to touch it. So I tought, if there’s this handle on it, it makes a relationship possible. It’s approachable. It’s intuitive. It gives you a permission to touch. It gives a sense of its deference to you."
The idea came with a downside, according to Ive: “Unfortunately, manufacturing a recessed handle costs a lot of money. What was really great about Steve Jobs is that he saw it and said, “That’s cool!” I didn’t explain all the thinking, but he intuitively got it. He just knew that it was part of the iMac’s friendliness and playfulness.”
- Jony Ive: The Genius Behind Apple’s Greatest Products (Leander Kahney)