Myth #31: UX design is a step in a project


Many think that user experience design is confined to sketching the interfaces. However, UX design is a much broader process that - ideally - starts at the strategy level and affects the whole lifecycle of a project or a business.

UX design begins by learning about the business model, doing user research and understanding how a service can fit into the users’ lives in a meaningful way. Thus UX design has a crucial part in defining the business strategy, providing baselines for business decisions with such design deliverables as personas or user stories. A UX-driven process doesn’t end with the UIs either, it’s also about testing with people, supporting development, making ongoing adjustments even after the launch.

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About Niwa

Ideally, we’d all be able to grow our own produce. its healthier, fresher, safer and better for our environment.

In the last few years, no doubt thanks to the tireless work of many advocates and advancements in hydroponic technology, the grow your own food movement has been on the rise. One third of American adults planted a vegetable garden last year, but for for most of us city dwellers, without our own patch of soil growing our own is still almost impossible. It requires time, knowledge and space, which most of us don’t have.

We think technology should be helping more. We need to make growing your own food as as convenient, easy and fun as possible to drive so needed change.

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